We get it. Nobody loves the food police. 

But if someone in your life is eating greener and asking you to care, HUNGRY BEAUTIFUL ANIMALS can help you navigate the journey with humor and empathy.

Here’s what to expect from HUNGRY BEAUTIFUL ANIMALS…

Helping That Certain Someone to Be a More Joyful Vegan: Does it seem like your kid or friend is operating from scarcity and being a judgy pain in the @$$ since they went vegan? This book can help them reframe in a way that will make them and you much happier! (Don’t believe me? Buy it! You’ll see! 🤣)

Coming to Understand Your Vegan: Ever had that experience of being able to cut someone a little more slack once you have a clearer sense of what makes them tick? Hungry Beautiful Animals can unlock your compassion for annoying vegan friends and family!

Making the Invisible Visible: From the outside, it might seem like That-Vegan-You-Know is just rudely refusing chicken fingers, but there are inspiring inner rewards to making these changes that can fly under the radar.

Advocacy Tips Galore: Learn practical tips for incorporating more plant-based foods without feeling like you're losing out on life's pleasures. Think of it as expanding your culinary horizons, one veggie at a time. Nothing too world-altering–just small, joyful changes to keep you mindful of the bigger picture.

Heartwarming Tales: Discover inspiring stories that show how small changes can make a big difference. These tales might just warm your heart faster than your favorite comfort food.

Laughs Included: We know the vegan thing can feel a bit much, so this book finds plenty of humor in the journey. Matt never expected to go vegan (in a million years!), and let’s just say he’s happy to laugh at himself.

Community Vibes: Find out how to build a supportive community, because making any lifestyle change is easier when you’re not doing it alone. Plus, it's more fun to share the journey with others.

About HUNGRY BEAUTIFUL ANIMALS

Perhaps you’ve looked at factory farming or climate change and thought, I should become a vegan. Maybe you succeeded and things are going beautifully. Maybe you’re trying, but it’s a slog. But very probably, like most people who’ve entertained this aspiration, you haven’t found the gumption to try. And that might feel deflating–even demoralizing. Why is it so hard to do something that we strongly suspect we should?

Well, in our world, roast turkey emanates gratitude, steak confers virility, shawarma is the center of the street party, and chicken soup represents a mother’s love. Against attachments this precious, simply swapping meat for plants won’t work. Animal products are just too woven into the shaping forces that make us who we are to imagine living joyfully without them! 

In Hungry Beautiful Animals, philosopher Matthew C. Halteman shows us how–despite all the forces arrayed against going vegan–we can create an abundant life for everyone without using animals for food. It might seem that moral rectitude or environmental judgment should do the trick, but they can’t. Going vegan must be about flourishing, for all life. Shame and blame don’t lead to flourishing. We must do it with joy, instead. 

Hungry Beautiful Animals is more than philosophy: it’s a book of action, of forgiveness, of love. Funny and wise, this book frees us joyfully to want what we already know we need.

Want some vegan jokes?

Discover some vegan joys.

From tips on trying out plant-based meals to learning about sustainable living, we’ve curated some piping hot resources to help you spread the joy of #GoingVegan.